The Ultimate Small Business Website Checklist: 25 Essential Steps to Launch, Optimize for SEO, and Convert Visitors

You’re busy running a plumbing, electrical, HVAC, landscaping, or roofing business. You don’t want a “tech project.” You want more calls, more booked jobs, and fewer headaches. This checklist gives you a clear, step‑by‑step path to a fast, clean, affordable website that works as hard as you do.

Quick story: Mike runs a three‑truck plumbing company. His old site looked fine on a laptop but tiny on phones, had no “Call Now” button, and didn’t show his service area. After a simple tune‑up, calls doubled in a month. Nothing fancy—just the right basics done well. See homepage before & after examples.

Below are the 25 essentials we use at Superjet Sites to launch fast, get you found on Google, and turn visitors into paying customers. Avoid common website mistakes.

1–10: Launch the right way (fast, clean, and clear)

1. Set a single goal for the site

   • Examples: “Get more phone calls,” “Book more estimates,” or “Fill our schedule this week.” Build everything around that.

2. Pick a simple web address

   • Short, easy to spell, and close to your business name. Avoid hyphens and weird spellings.

3. Use a professional email

   • YourName@YourBusiness.com looks more trustworthy than a free account.

4. Outline five must‑have pages

   • Home, Services, About, Contact, and Service Areas. Keep it tight so customers don’t get lost.

5. Write plain‑English headlines

   • Say what you do and where you do it, right at the top: “24/7 Emergency Plumbing in Buffalo.”

6. Put your phone number and a “Get a Quote” button everywhere

   • Top of every page, big and tappable. Make calling you the easiest action on the site.

7. Make it look great on phones

   • Most customers will find you on their phones. Big text, big buttons, no pinching to zoom.

8. Keep pages fast

   • Use real photos but keep file sizes small. Fast pages mean fewer people give up and leave.

9. Show your hours, service area, and licenses

   • Customers decide quickly—make trust obvious.

10. Use real photos and short videos

• Your team, your trucks, your jobs. Real beats stock. Add quick captions like “Water heater swap—2 hours.”

11–18: Get found on Google (without tech speak)

11. Create or claim your Google Business Profile

• Fill out every field (services, hours, photos) and link to your website. Google explains how to improve local ranking here: Improve your local ranking on Google.

12. Keep your business name, address, and phone consistent

• Everywhere online, use the same spelling and format. Consistency builds trust with customers and with Google.

13. Write a simple page for each main service

• One page for Drain Cleaning, one for Panel Upgrades, etc. Use everyday words your customers use.

14. Add your towns and neighborhoods

• If you serve multiple cities, list them clearly and mention them naturally in your copy.

15. Answer common questions

• Turn your most‑asked questions into a short FAQ page. This helps customers and can bring in more local searches.

16. Add a couple of helpful articles

• Example: “What to do before the electrician arrives.” Useful content attracts local visitors.

17. Use clear, scannable layouts

• People skim online. Short paragraphs, bullet lists, and clear headings win. Research shows readers often scan in an “F‑shaped” pattern: How People Read on the Web.

18. Collect fresh reviews and showcase them

• Ask happy customers to leave a review and display a few on your site. Real names, real towns.

19–25: Turn visitors into booked jobs

19. Make calling you instant

• “Tap to call” buttons on phones, visible at all times. No hunting required.

20. Keep your contact form short

• Name, phone, email, zip code, and a short message. The shorter the form, the more you’ll receive.

21. Tell people what happens next

• On the thank‑you page, say when you’ll call back and how fast. Set expectations; reduce no‑shows.

22. Show pricing clarity

• If you can’t list exact prices, give “starting at” ranges or explain your straightforward pricing process.

23. Add trust badges

• Licenses, insurance, warranties, and memberships. If you’re background‑checked or offer financing, say it plainly.

24. Track the basics

• Know which pages bring calls and forms. Even a simple monthly summary helps you double down on what works. Learn how to measure ROI.

25. Keep it fresh with monthly tune‑ups

• Update photos, post a new helpful tip, add a new town you serve. Small monthly tweaks keep you high in local searches and booking more jobs.

What you get with Superjet Sites

We build fast, clean, affordable websites for service businesses across the U.S. and Canada—without the tech headache.

• Quick launch that looks great on phones and loads fast.
• Clear pages that make calling you the obvious next step.
• Optional monthly plans:
  • Maintenance: updates, security, backups, and small edits handled for you.
  • “Get found on Google”: fresh content, reviews help, and steady improvements that bring in more local calls.

Want the easy button?

If you’d rather spend your time running the business (not wrangling a website), we’ll handle the list above for you. You get more calls, more booked jobs, and peace of mind—without learning any tech jargon.

Tell us your goal. We’ll build the site that gets you there.