10 Website Mistakes Small Businesses Make — And How to Fix Them

Picture this: Your website is a 24/7 front-desk person. Do they greet people fast? Do they answer the phone? Do they help folks book a job without fuss? If not, you’re leaving money on the table.

At Superjet Sites, we build fast, clean, affordable websites that help you get more calls and book more jobs. Want ongoing help? We offer simple monthly plans for maintenance and for getting found on Google so you don’t have to think about it.

The 10 mistakes (and easy fixes)

1. Your phone number is hiding

   • What it costs you: Missed calls from people who are ready to hire right now.
   • Quick fix:
     • Put your phone number big and bold at the top of every page.
     • Add a “Call Now” button that dials on mobile.
     • Repeat contact info in the footer so it’s always visible.

2. No clear “Book Now” or “Get a Quote” button

   • What it costs you: Visitors don’t know the next step, so they leave.
   • Quick fix:
     • Use one main action across the site: “Get a Free Quote.”
     • Place it in the header and again halfway down each page.
     • Keep the form short: name, phone, zip, brief description. That’s it.

3. Looks rough on phones

   • What it costs you: Most visitors check you on their phone first. If it’s hard to read or tap, they bounce.
   • Quick fix:
     • Make text big enough to read without pinching.
     • Use simple layouts and big buttons.
     • Test on your own phone: can you call, see services, and request a quote in under 10 seconds? See our mobile-first guide.

4. Slow pages

   • What it costs you: People leave if a page drags; slow sites also hurt how easily you’re found on Google.
   • Quick fix:
     • Use smaller image sizes; no giant photo files.
     • Keep fancy effects to a minimum.
     • Ask your web team to “tune it up” so pages load in a couple seconds or less.

5. Confusing home page

   • What it costs you: If visitors can’t tell who you are and what you do in 5 seconds, they hit the back button.
   • Quick fix:
     • Add a plain-English headline: “Licensed Plumbers Serving Tulsa Since 2009.”
     • Show 3–5 core services with short labels.
     • Add a simple proof bar: “4.9★ on Google • Same-Day Service • Upfront Pricing.”

6. No local proof (reviews, photos, badges)

   • What it costs you: People don’t trust what they can’t see.
   • Quick fix:
     • Show 3–6 short, real reviews with names and towns.
     • Add photos of your team on real jobs.
     • Keep your Google Business Profile updated; it helps you show up for nearby searches. Here’s Google’s guide on how to improve local ranking: Improve your local ranking on Google.

7. Old or messy service pages

   • What it costs you: Folks can’t confirm you handle their exact problem.
   • Quick fix:
     • Create one page per main service (e.g., Water Heater Repair, Panel Upgrades, Roof Leak Repair).
     • Add quick bullets: what’s included, typical timelines, warranties.
     • Show one recent job story with before/after photos.

8. Hard-to-find pricing info

   • What it costs you: Shoppers feel unsure and keep calling your competitors.
   • Quick fix:
     • Share ballpark ranges or “starting at” prices.
     • Offer simple packages when possible (e.g., “Drain Clearing — Flat Rate”).
     • Explain what affects the price and how quotes work.

9. No basic trust signals

   • What it costs you: People worry about being ghosted or overcharged.
   • Quick fix:
     • Add license numbers, insurance badges, and associations.
     • Show how you protect homes (shoe covers, clean-up promise).
     • Include a short “We’ll make it right” guarantee in plain language.

10. No plan to keep things updated

• What it costs you: Out-of-date hours, broken forms, and stale content that hurts calls.
• Quick fix:
  • Set a monthly 30-minute check: hours, phone, forms, team page, reviews.
  • Post one quick update per month (a job highlight, a seasonal tip).
  • If you’re too busy (totally fair), hand it to a maintenance plan so it just gets done. For basics, the SBA’s overview of what a good small-business site needs is useful: Create your website.

A simple checklist you can use today

• Can I call you from my phone with one tap?
• Is your main service clear in 5 seconds?
• Do you have one obvious “Get a Quote” button?
• Are there fresh reviews and job photos?
• Do service pages describe what’s included?
• Are hours, service areas, and licenses accurate?
• Does every page load fast?
• Is there a short form that actually works?

How Superjet Sites makes this easy

• Fast, clean websites built to get you more calls and bookings.
• Clear pages for your services, written in plain English.
• One-tap “Call Now” and short “Get a Quote” forms.
• Photos, reviews, and trust badges set up for you.
• Optional monthly plans:
  • Maintenance: updates, checks, and fixes handled for you.
  • Getting found on Google: steady improvements so local customers see you first.

No tech headaches. No fluff. Just a website that pulls its weight.

We’ve used these ideas for movers — see our moving company best practices.

Want to stop losing easy jobs to avoidable website mistakes? Let’s fix it once and for all—then keep it humming so your phone stays busy.