10 Moving Company Website Best Practices to Boost Bookings & SEO (2025)

If you run a moving company, your website should do two things really well: make the phone ring and help people find you on Google. Think of it like your best dispatcher—always clear, quick, and helpful—so trucks stay busy and calendars fill up.

The quick win: what really matters

• Clear “Call Now” and “Get a Quote” options on every page
• Loads fast so nobody bounces
• Looks great on phones (most shoppers are on mobile — see small business design guide)
• Builds trust in seconds (real reviews, licenses, and faces)
• Helps you show up when someone searches “movers near me”

10 best practices for moving company websites

1. Put your phone number and “Get a Quote” button front and center

   • Place them in the top-right on desktop and at the top of mobile.
   • Make both buttons click-to-call and click-to-text.
   • Repeat them at the end of every page so the next step is obvious.

2. Make your site load fast

   • Use clean pages and lighter photos; skip heavy sliders and auto‑play videos.
   • Keep pages focused: fewer distractions, more calls and quote requests.
   • Aim for pages that feel instant on a decent cell signal.

3. Make it look great on phones

   • Big, thumb-friendly buttons and a short, simple menu.
   • Tap-to-call fixed button at the bottom.
   • Directions and a map one tap away.

4. Build trust in the first 5 seconds

   • Show real crew photos, your trucks, and branded uniforms (no stock images).
   • Display badges: insured, years in business, associations, and your license numbers.
   • If you’re in the U.S., list your USDOT and MC numbers and let customers verify you via the FMCSA Company Snapshot. If you’re in Canada, show your provincial licensing.

5. Spell out your service area

   • Create simple pages for your main cities and neighborhoods.
   • Mention common moves (“Downtown apartments,” “Suburbs to city,” “Long-distance to/from …”).
   • Add a clear map and a quick note on availability (same‑day, weekends, after-hours).

6. Keep your quote form short and friendly

   • Ask only what you truly need: name, phone, move date, from/to, home size.
   • Use plain language (“Any stairs?” “Elevator?” “Special items like a piano?”).
   • Promise it takes about a minute and show progress so people don’t quit.

7. Answer the top questions upfront (FAQ)

   • What’s included? Packing? Pads and shrink wrap? Assembly?
   • How do you handle damages? Are you insured?
   • Fees for stairs, long carries, parking, or last‑minute changes?
   • What happens if it rains or the elevator is down?

8. Make reviews work harder

   • Show your star rating and 3–5 recent, specific reviews near your quote form.
   • Sprinkle short quotes across key pages (home, services, city pages).
   • Keep your Google Business Profile fresh—photos, hours, services, and categories—following Google’s tips here: Improve your local ranking on Google.

9. Show your people and process

   • A “Meet the Team” section with names and roles builds confidence.
   • A simple “How we move you” steps list: Arrive on time → Protect home → Load smart → Unload carefully → Final walk‑through.
   • Before/after or time‑lapse photos to prove care and efficiency.

10. Keep it updated and safe

• Post fresh photos, add new reviews, and update holiday hours.
• Check that forms, phone numbers, and maps still work.
• Have a monthly tune‑up so nothing breaks, loads slow, or goes out of date.

How Superjet Sites helps movers win (without the tech headache)

• Fast, clean, affordable website built for booking more jobs
• Looks great on phones and makes calling/texting effortless
• Clear quote forms that don’t scare people away
• Optional monthly plans:
  1. Ongoing support (we handle updates, fixes, backups—so you don’t have to)
  2. Getting found on Google (optimize pages, keep your Google Business Profile fresh, add city pages, guide reviews)

A simple story

Picture a couple moving next month. It’s 8:15 p.m. They Google “movers near me” on their phones. Your site loads fast, shows real crew photos, badges, a 4.8 rating, and a big “Get a Quote” button. They tap, answer six quick questions, hit submit, and call to lock in the date. That’s the job your website should do every time.

Quick checklist you can use today

• Add call and quote buttons to the top of every page
• Trim your quote form to the essentials
• Swap stock photos for real crew and trucks
• List licenses (USDOT/MC if U.S.) and link to verification
• Update your Google Business Profile with current photos and services
• Test your site on your own phone: Can you call, text, and request a quote in under a minute?

Want this off your plate? Superjet Sites builds moving‑company websites that bring in more calls and bookings—plus monthly plans to keep everything humming and help you get found on Google. Let’s make your website your hardest‑working crew member.