Homepage Before & After Examples: 12 Real Redesign Case Studies That Boost Conversions

You don’t need a fancy website. You need a website that makes the phone ring and the calendar fill. That’s what we build at Superjet Sites: fast, clean, affordable homepages that turn visitors into callers. Here are 12 real, anonymized before-and-after examples from service businesses like yours—and what changed.

Why the homepage matters:

• People decide in seconds if they’ll call you or hit the back button. Clear, simple pages keep them around. See what research found about how quickly people leave pages: How Long Do Users Stay on Webpages?
• Slow pages cost you jobs because folks won’t wait. Even a few extra seconds can send them elsewhere. Proof here: Why Mobile Page Speed Matters

Note: Business names and locations changed for privacy, but the situations and results are real.

12 Before & After Homepage Makeovers

1. Phoenix Plumber: “I just want the phone to ring.”

   • Before: Big slideshow, “Welcome to our site,” phone number tiny, no reviews.
   • After: Straight-shooting headline (“Fast, local plumbing today”), big tap-to-call button, 3 review quotes, quick list of services.
   • Result: More same‑day calls within two weeks and fewer “price shoppers” thanks to clear pricing starting points.

2. Toronto Electrician: “We do everything”—but no one knew what “everything” meant.

   • Before: Wall of text, no photos, buried service area.
   • After: Simple list of top services, photos of real jobs, clear map of neighborhoods served.
   • Result: More calls from nearby customers and fewer requests outside the service zone. See electrician site examples.

3. Denver Roofer: Storm season rush, site couldn’t keep up.

   • Before: Slow loading, forms broke on phones, no emergency message.
   • After: Fast-loading page, “Need help after hail?” banner, 2-click photo estimate form that works great on phones.
   • Result: More qualified requests during storms and faster scheduling.

4. Miami HVAC: Great techs, confusing homepage.

   • Before: Mixed messages—maintenance club, coupons, financing—nothing stood out.
   • After: One main path: “Book a tune-up or repair,” with a second option for financing details.
   • Result: Bookings increased because visitors weren’t forced to think.

5. Seattle Painter: Gorgeous work, weak proof.

   • Before: Stock photos and generic “quality you can trust.”
   • After: Real before/after photos, short captions, and a “See our 42 five‑star reviews” section.
   • Result: Higher-priced jobs accepted because trust was clear upfront.

6. Calgary Garage Door Repair: After-hours emergencies lost to competitors.

   • Before: Office hours only, voicemail after 5pm.
   • After: “24/7 emergency help” badge, big phone number, and “We call back in 5 minutes” promise.
   • Result: Night and weekend call volume grew, with less price haggling.

7. Boston Landscaper: Too many choices, not enough direction.

   • Before: Ten menu items, complicated gallery, no “next step.”
   • After: Three simple choices—“Weekly care,” “Cleanups,” “Design & build”—each with a clear “Get a quote” button.
   • Result: More quote requests and fewer emails asking, “Do you do X?”

8. Dallas Pest Control: Seasonal offers buried.

   • Before: Same homepage all year.
   • After: Seasonal spotlight (“Fire ant season special”), quick explainer of what’s included, and a visible price range.
   • Result: Faster decisions and more pre-paid treatments.

9. Chicago Remodeler: Beautiful projects, slow page.

   • Before: Giant image files, endless scrolling, no call-to-action until the footer.
   • After: Compressed images, short sections, “Book a consult” button visible without scrolling.
   • Result: More consult bookings and fewer drop‑offs from slow loads.

10. Vancouver Moving Company: Calls were all for dates they couldn’t serve.

• Before: No availability info; lots of “sorry, we’re booked.”
• After: Simple “Next openings” strip (e.g., “This Thu–Sat”), quick form to hold a date.
• Result: Calls matched real availability; fewer wasted conversations.

11. Nashville Cleaning Service: Great team, weak first impression.

• Before: Dark colors, tiny text, no team photo.
• After: Bright, friendly design, smiling team photo, short “3 steps to a clean home” section.
• Result: More recurring cleanings and fewer one‑off jobs.

12. Ottawa Concrete Contractor: Visitors weren’t sure they handled small jobs.

• Before: Only showcased big commercial projects.
• After: Split the homepage: “Residential” and “Commercial” with examples and separate quote buttons.
• Result: Increase in driveway and patio leads (higher margin than expected).

The simple patterns that keep winning

• Put the next step up top (call, text, or “Get a quote”) so people don’t hunt for it.
• Say what you do and where you do it in plain language (no guessing).
• Show real proof: review snippets, job photos, and a couple of quick guarantees.
• Keep it fast: fewer images, lighter pages, quicker calls.
• Make it easy on phones: big buttons, short forms, and click‑to‑call.

What we’ll do for you (without the tech headache)

• Build a fast, clean, affordable website that looks great on phones.
• Set up clear calls to action so more visitors become callers and bookings.
• Add trust builders: reviews, photos, guarantees, licenses, and service area.
• Optional monthly plans:
  • Ongoing support: updates, security, and “we’ll just handle it.”
  • Getting found on Google: content and tune-ups to bring in more local traffic.

Want to see your own “before and after”?

• We’ll record a short video walking through your current homepage and show exactly what we’d change for more calls and bookings.
• No pressure, no tech talk—just practical fixes you can use.

If you’re ready for a homepage that works as hard as you do, Superjet Sites can get it done. Let’s turn more visitors into jobs.