How to Prepare for a New Website: The Ultimate Step-by-Step Launch Checklist

Picture this: your website is your best work truck—parked on Main Street 24/7 with your name, phone number, and best jobs on display. It never calls in sick. It never takes holidays. Done right, it keeps your phone ringing. See moving website tips.

At Superjet Sites, we build fast, clean, and affordable websites for busy service businesses across the U.S. and Canada. Here’s the simple, no-jargon checklist we give our clients so launch day is smooth and your site starts bringing in calls from day one.

Why this matters (in plain English)

• People search on their phones and contact local businesses soon after. Being easy to find and easy to call puts you first in line. Think with Google highlights how local searches lead to quick action.
• Trust wins jobs. Clear contact info, real photos, and customer reviews make people feel comfortable choosing you. Research from Nielsen Norman Group explains how websites build credibility.

The Ultimate Step-by-Step Launch Checklist

1. Set simple goals

   • More calls this month
   • Book better, higher-value jobs
   • Cut down on time-wasting inquiries

2. Decide your top services

   • List the 3–5 jobs you want more of (e.g., water heater installs, panel upgrades, roof replacements)
   • Note any “no-go” jobs you don’t want

3. Define your service area

   • Cities, neighborhoods, or zip codes you actually want to drive to
   • Any travel fees or minimums you want to state

4. Gather the essentials

   • Logo files (whatever you have—don’t stress)
   • Brand colors (snap a photo of the truck or business card if needed)
   • Licenses, certifications, and insurance info

5. Collect proof that you’re the real deal

   • 5–10 customer reviews or testimonials (screenshots are fine)
   • Before-and-after photos of jobs you’re proud of
   • Any awards, guarantees, or warranties

6. Write the simple story of your business

   • Who you are (family-owned, veteran-owned, years in business)
   • What you do (top services)
   • Why people choose you (fast response, clean work, fair pricing)
   • What happens next (call, text, or “book now”)

7. Make contacting you a no-brainer

   • Best phone number for new leads
   • Backup number if the main line is busy
   • Business hours and holiday schedule
   • Preferred contact method (call, text, or form)

8. Pick your must-have pages

   • Home, Services, About, Reviews, Gallery, FAQs, Service Areas, Contact
   • Optional: Financing, Maintenance Plans, Careers/Jobs, Emergency Service

Also see daycare website tips.

9. Decide on offers that move people to act

   • “Free estimate,” “Same-day service,” “New customer discount,” or “Seasonal tune-up”
   • Clear next step: “Call now” or “Book a visit”

10. Approve your photos and write-ups

    • We’ll keep the words simple and customer-friendly
    • You confirm the details, we polish the rest

11. Prepare for launch day

    • Someone on your team ready to test the site on a phone
    • Double-check phone number, hours, and service area
    • Make sure the voicemail says the same info as the website

12. Plan your first 30 days after launch

    • Ask happy customers for a quick review each week
    • Snap photos of new jobs and send us the best ones
    • Note common questions callers ask—those become great FAQ updates

What Superjet Sites handles for you

• A fast, clean, affordable website that looks great on phones
• Clear “call now” and “book now” buttons that make it easy to reach you
• Setup that helps you get found on Google for the services and areas you want
• Optional monthly plans to:
  • Keep your site safe and up to date (so it just works)
  • Add fresh photos, reviews, and new services
  • Keep improving how often you’re found on Google, so you get more of the right calls

You bring the basics (photos, reviews, phone number). We handle the heavy lifting.

Pro tips from the field

• Think “truck test”: If you’d proudly put it on your truck, it belongs on your website.
• Show real people: You, your crew, your trucks, real job sites. Stock photos are forgettable.
• Speak like you talk: Simple words beat fancy terms every time.
• One clear choice: Put one main phone number everywhere. Consistency = more calls.

Tutors and coaches: see tutor website ideas.

Quick Pre-Launch Review (5-minute speed check)

• Is your phone number big and easy to tap on a phone?
• Can someone tell what you do in 5 seconds?
• Are your top services obvious?
• Can a new customer see real photos and reviews?
• Is there a clear next step: call, text, or book?

If you nodded “yes,” you’re set. If you hesitated, we’ll tighten it up.

Ready to launch without the headaches?

We’ll turn your notes, photos, and reviews into a professional site that brings in calls. It’ll be fast, clean, and affordable—built for busy owners like you. And if you want ongoing help, our monthly plans keep everything running smoothly and help you get found on Google month after month.

Want the checklist as a simple one-page worksheet? Say “Send the checklist,” and we’ll share it.