10 Daycare and Preschool Website Tips to Boost Enrollment and Build Parent Trust

Picture a parent sitting in the pickup line, phone in hand, searching “daycare near me.” You’ve got about 10 seconds to make them think, “This place feels right.” Here’s how your website can do that—without tech headaches.

The 10 tips

1. Put your phone number and “Book a Tour” button at the top of every page

   • Make it a big, friendly button.
   • Use a short form (name, child’s age, best time to visit). Keep it simple.

2. Show real photos and a quick 60‑second video

   • Smiling kids, warm teachers, bright classrooms, safe outdoor play.
   • Skip stock photos. Parents want to see your actual space. See 15 cleaning site examples.

3. Spell out safety and health in plain English

   • How you check IDs at pickup, cleaning routines, allergy rules, illness policy.
   • Clear safety info = instant peace of mind.

4. Introduce your teachers like a proud coach announcing the starting lineup

   • Photo, first name, years of experience, certifications, and a fun fact.
   • Parents choose people, not buildings.

5. Explain your curriculum like you’re chatting with a neighbor

   • What kids learn by age, daily schedule, how play builds skills.
   • Share how you partner with families. For ideas and language, see NAEYC on family engagement.

6. Be upfront about prices and openings

   • If you can’t post exact tuition, share a range and what’s included (meals, diapers, supplies).
   • List current openings or waitlist by age group.

7. Use parent reviews and short stories

   • Add 2–3 quotes with first names and neighborhoods.
   • Star ratings help. Research shows people read and trust local reviews—see BrightLocal’s consumer review research.

8. Answer common questions fast

   • Build a simple FAQ: hours, meals, potty training, holidays, sick days, closures, late pickup.
   • This saves you phone time and helps parents feel informed.

9. Make sure your site loads quickly and looks great on phones

   • Most parents are browsing on the go.
   • Clean pages, clear buttons, and easy reading without pinching and zooming. Also see local SEO tips.

10. Keep it fresh and follow up

• Post monthly updates or event photos.
• Send a friendly email or text within minutes after a tour request.
• Track calls and form fills so you know what’s working.

Why this works (in plain business terms)

• More tour requests from the right families.
• Fewer “Do you have openings?” calls, because answers are already online.
• Faster trust, so parents show up ready to enroll.
• Less time juggling updates—more time with kids and staff.

How Superjet Sites helps daycares and preschools

• Fast, clean, affordable websites that make parents say “Yes, let’s visit.”
• Done-for-you writing and photo guidance, so you don’t start from scratch.
• Optional monthly plans:
  • Ongoing care: updates, security, and content changes handled for you.
  • Getting found on Google: steady improvements that bring more local parents your way.
• Easy tools to collect and show off parent reviews. See locksmith site ideas.
• Simple reports so you can see how many calls and tour requests you’re getting.

A simple, no-stress process

1. Quick 20‑minute call to learn your story and goals.
2. We build the site, write the pages, and set up photos and reviews.
3. Launch, then ongoing support if you want it—so your site keeps working while you run the school.

If you’d like a website that brings in more tours, builds trust quickly, and saves you time, we’re ready when you are.