10 Essential Website Features Every Landscaper Needs to Get More Local Clients

Picture this: A homeowner stands in their yard, phone in hand, searching “landscaper near me.” They’ll skim a few websites for 30–60 seconds. The one that’s fast, clear, and easy to use wins the call. That’s the whole game.

At Superjet Sites, we build fast, clean, affordable websites that help landscapers get more calls, book more jobs, and save time. See our small business website design. We also offer monthly plans for ongoing support (maintenance) and getting found on Google (often called SEO). Here’s exactly what your site needs.

The 10 essentials

1. Big “Call Now” and “Get a Quote” buttons

   • Make the phone number and quote button impossible to miss.
   • Put them at the top of every page and again near the bottom.
   • Use simple wording and a color that stands out. For inspiration, check out these Call-to-action examples (HubSpot).

2. A clear list of services (with “starting at” pricing)

   • Spell out what you do: lawn care, clean‑ups, mulch, patios, drainage, lighting, and so on.
   • Add “starting at” prices or typical ranges to set expectations and filter out time‑wasters.
   • Short, plain-English explanations beat buzzwords every time.

3. Looks great on phones

   • Most homeowners will check you out on their phone first.
   • Make sure text is easy to read, buttons are big enough, and forms are simple.
   • If they have to pinch and zoom, they bounce.

4. Fast-loading photos and a before‑and‑after gallery

   • Show your best work in seconds, not minutes.
   • Use a few great shots, not dozens of huge, slow images on one page.
   • Organize by project type: “Backyard Patio,” “Front Yard Makeover,” “Drainage Fix,” etc.

5. Proof you’re local: service area and nearby towns

   • List the cities and neighborhoods you serve.
   • Include a simple service‑area map and a line like “Serving Springfield, Shelbyville, and Oak Grove.”
   • This helps the right people find you and cuts down on out‑of‑area tire‑kickers.

6. Real reviews (especially Google reviews)

   • Pull in your best reviews and show them on the homepage and service pages.
   • Ask happy customers for a short review right after the job.
   • Good, recent reviews help you show up when people search nearby. Here’s Google’s own guide on local visibility: Improve your local ranking on Google. Also see contractor website tips.

7. Simple, high‑converting quote form

   • Keep it short: name, phone, address, what they need, and a photo upload.
   • Add a dropdown for “How soon do you need this?” so you can prioritize fast movers.
   • After they submit, show a friendly message: “Thanks! We’ll call you within one business day.”

8. Project pages that match what people type into Google

   • Create pages like “Sod Installation in Maple Grove” or “Drainage Fix for Sloped Yard.”
   • Include a few photos, a brief story, and the town name.
   • These pages help the right local clients find the exact service they want.

9. Helpful FAQs that reduce back‑and‑forth

   • Answer questions you hear every week:
     • “How quickly can you start?”
     • “Do you haul away debris?”
     • “How do you price clean‑ups vs. ongoing maintenance?”
     • “Do you offer warranties on hardscape work?”
   • Fewer calls asking the same things = more time on the job.

10. Seasonal offers and easy updates

    • Promote spring clean‑ups, summer installs, and fall leaf removal when the season hits.
    • Swap in fresh photos after each job.
    • With our monthly support plan, you email or text us updates—we post them fast, so your site always looks alive. We also use restaurant website tips.

A quick story

Last month, a landscaper told us, “People keep asking if we do drainage.” We added “Drainage & Grading” to the service list, built a simple project page called “Drainage Fix in Cedar Hills,” and placed a “Get a Quote” button at the top. Within two weeks, they booked three drainage jobs—each one found that exact page and called from their phones.

What to tackle first (this week)

• Write a clear list of your top 5 services and add “starting at” prices.
• Pick 6–10 of your best project photos and pair them into three before‑and‑after sets.
• Ask three happy customers for a short review and permission to use a photo of the finished job.
• Add “Call Now” and “Get a Quote” buttons to the top of every page.
• List your service area towns on the homepage and contact page.

How Superjet Sites makes this easy

• Fast, clean, affordable websites built specifically for service businesses.
• Done-for-you setup: we handle writing, photos, forms, and all the “tech stuff.”
• Optional monthly plans to keep your site updated, secure, and working hard—plus ongoing help with getting found on Google so more local homeowners call you.
• Friendly support from real people who understand busy seasons, weather delays, and crew schedules.

If you’re ready to turn your website into a steady source of calls, quotes, and booked jobs, we’ll build it so it just works—while you focus on making yards look amazing.