12 Contractor Website Tips That Win Jobs: Boost Leads and Book More Work

If your website were an employee, would you keep them? The best contractor sites act like a 24/7 office manager—answering questions, booking jobs, and making it dead simple to call you. See a 24-hour website. Here’s a no-fluff guide you can use this week.

The 12 tips

1. Put your phone number where nobody can miss it

   • Top-right on every page, big and bold.
   • Make it a “Call Now” button that dials on a phone.
   • Add your hours so people know when you’ll pick up.

2. Say what you do and where—right at the top

   • “Water Heater Repair in Tulsa—Same-Day Service.”
   • Don’t make folks guess. Plain language beats clever slogans.

3. Make your site load fast

   • Slow pages leak calls. People won’t wait.
   • Use fewer giant photos, keep pages clean, and cut anything you don’t need.
   • Want proof speed matters? Check this quick read: Why speed matters.

4. Show real photos, not stock pictures

   • Your crew, your trucks, your finished jobs.
   • A short caption adds trust: “60-gallon water heater swap—2 hours.”

5. Put reviews front and center

   • Add 3–6 of your best reviews on the homepage.
   • Link your name consistently and keep your address the same everywhere.
   • Google explains how businesses get more local visibility here: Improve your local ranking on Google.

6. Keep your estimate form short

   • Name, phone, zip code, and one dropdown for service type.
   • Promise a fast response and stick to it.
   • Add “Text Us” as an option if you can—it’s how many customers prefer to talk.

7. Spell out your services and service area

   • List your main money-makers (e.g., panel upgrades, roof leak repair).
   • Add a simple service map and neighborhood list so customers know you come to them.

8. Use before-and-after galleries that tell a story

   • Organize by job type.
   • Add quick notes: problem, fix, and result (e.g., “no hot water → replaced anode rod → long-lasting tank”).

9. Give price clarity without boxing yourself in

   • Use “starting at” ranges or typical job examples.
   • Combine with an easy “Get a fast quote” button.

10. Remove decision friction

• Show your licenses, insurance, warranties, and memberships.
• Add simple guarantees like “We show up on time or we discount the visit.”

11. Make it look great on phones

• Big buttons, large text, and tap-to-call at the bottom of the screen.
• Test every page on your own phone—if you have to pinch and zoom, fix it. Consider a mobile-first site.

12. Answer common questions like you’re on a house call

• “How fast can you get here?” “Do you haul away old materials?” “What brands do you carry?”
• Short, friendly answers build trust and help people choose you over the next listing.

A quick story

Think of Maria, who runs a small roofing company. Her old site had pretty pictures but hid the phone number and took forever to load. She cleaned it up: bold headline, clear service area, click-to-call, and a handful of reviews. No fancy tricks—just the basics done right. The difference? More calls from the jobs she actually wanted.

How Superjet Sites makes this easy

We build contractor websites that do the simple things exceptionally well—so you get more calls, book more work, and waste less time.

• Fast, clean, affordable websites tailored to trades like plumbing, electrical, roofing, HVAC, and more.
• Built to look great on phones and easy for customers to use.
• We write the words, add your photos, and organize everything so customers feel confident calling you.
• Optional monthly plans for ongoing support (maintenance) and getting found on Google (SEO), including:
  • Content updates, backups, and security.
  • Help with reviews, Google Business Profile basics, and local visibility.
  • Simple reports that focus on what matters: calls and booked jobs.

Your 7-day action plan

• Day 1: Put your phone number top-right and add a “Call Now” button.
• Day 2: Write a clear headline: what you do + your city.
• Day 3: Trim large images and remove anything that slows the site.
• Day 4: Add 3–6 strong reviews and a “Request a Fast Quote” form.
• Day 5: Upload a before/after gallery with captions.
• Day 6: List your services and service area; add licenses and warranties.
• Day 7: Test on your phone—fix any “pinch and zoom” moments.

Ready for a website that pulls its weight? Superjet Sites can build it, launch it, and keep it humming—so you can get back to running the crew.