10 Bakery & Cafe Website Tips to Boost Online Orders and Get Found on Google

Picture this: it’s 7:45 AM. There’s a line out the door, your espresso machine is singing, and your phone won’t stop ringing with people asking, “What’s today’s special?” A smart, simple website can answer those questions, take orders, and free up your staff—so you sell more lattes and loaves with less hassle.

Below are 10 easy wins we use at Superjet Sites to help bakeries and cafes get more online orders and show up higher when folks search on Google.

The 10 Tips

1. Make your menu brain-dead simple.

   • Use plain names and short descriptions.
   • Put bestsellers up top.
   • Add clear sizes and prices.
   • Include “chef’s picks” or “morning favorites” so people decide fast.

2. Use big, mouth‑watering photos that load fast.

   • One great photo sells more croissants than a paragraph ever will.
   • Keep images clear but small in file size so your pages pop open quickly.
   • Show the real thing—no stock photos.

3. Put “Order Now” where thumbs can find it.

   • A bright “Order Now” button on the top of your homepage and menu page.
   • Repeat it near popular items and at the bottom of long pages.
   • Fewer steps = more completed orders.

4. Bundle it up.

   • “Coffee + Muffin” morning combo.
   • “Family Pastry Box” for weekends.
   • “Office Dozen” for meetings.
   • Bundles make decisions easier and raise the average ticket.

5. Share the basics without making people dig.

   • Hours, address, parking, pickup instructions, delivery zone.
   • Put this info on your homepage and contact page.
   • Keep it identical to your Google listing to avoid confusion and improve how you show up locally. For guidance, see Google’s tips to Improve your local ranking on Google.

6. Make it look great on phones.

   • Most orders happen on small screens.
   • Big buttons, readable text, and easy taps.
   • If your thumb can’t place an order in a few seconds, it’s too hard.

7. Speed is money.

   • Every extra second waiting costs you orders; hungry people bounce.
   • Keep pages lean so they load quickly, especially on mobile data.
   • Here’s a simple explainer on why speed matters from Google: Why speed matters.

8. Show real reviews and happy faces.

   • Display a few recent Google reviews (with first names).
   • Add a quick note asking customers to leave a review after pickup.
   • Social proof turns curious visitors into confident buyers.

9. Answer allergy and ingredient questions up front.

   • Clear labels for gluten-free, nut-free, vegan, and dairy-free.
   • A short note on your kitchen practices builds trust and saves phone time.

10. Keep it fresh with weekly specials—without extra work.

    • Post “Weekend Brioche” or “Pumpkin Spice is back!” right on the homepage.
    • Rotate photos of current items so the site always feels alive.
    • If you’re too busy, Superjet Sites can handle these updates for you every month.

How Superjet Sites Makes This Easy

We build bakery and cafe sites that are fast, clean, and affordable—built to get you more calls and more online orders. Then, if you want help month to month, we’ve got your back.

• You get:

  • A simple, good‑looking site that loads fast and looks great on phones.
  • Clear “Order Now” paths and easy menu browsing.
  • Built‑in tools that help you get found on Google (clean business info, helpful pages, and review prompts).

• Optional monthly plans (done-for-you):

  • Website care: updates, security, backups—so nothing breaks on a busy Saturday.
  • “Get found on Google” support: fresh content, local listing checks, and review reminders.
  • Menu and promo updates: new photos, specials, holiday hours—sent to us by text or email, we handle the rest.

Quick checklist to boost orders this week

• Add a big “Order Now” button to your homepage and menu page.
• Move bestsellers to the top of your menu.
• Post your hours, address, pickup steps, and parking in plain view.
• Swap in 3 fresh photos of current items.
• Ask 3 happy regulars for a Google review and showcase them on your site.

Want this handled without adding to your to‑do list? Superjet Sites builds and maintains websites so you can focus on the oven, not the internet. Tell us your goals, and we’ll turn them into more orders—with a site that’s fast, clean, and easy to run. Also see our moving company website tips, HVAC website checklist, and towing website tips.