10 Website Tips That Drive More Calls and Bookings for Towing & Auto Repair Shops

Picture this: someone’s stuck on the shoulder in the rain. They grab their phone, search “tow truck near me,” and tap the first shop that looks legit and easy to call. That’s the moment your website either wins the job—or hands it to a competitor.

Here are 10 simple, proven website tips that help towing and auto repair shops get more calls and book more jobs.

1) Put “Call Now” front and center

• Add a big, thumb-friendly “Call Now” button at the top of every page.
• Show your phone number in plain text (not just an image) so people can tap it.
• If you’re 24/7, say it loudly: “Open 24/7 • Fast ETA.”

2) Use a super-short “Request a Tow/Service” form

• Keep it to the essentials: name, phone number, location/problem.
• Promise a quick callback (for example: “We’ll call in 5 minutes”).
• Offer a text option for folks who can’t talk on the roadside. (See spa and salon website tips.)

3) Say what you do—and where you go

• List services clearly: light-duty towing, lockouts, jump-starts, tire changes, engine diagnostics, brake repair, etc.
• Show your service area with a short list of cities and neighborhoods.
• Include a simple map so people know you cover their location.

4) Set clear expectations on time and availability

• Share honest average arrival times (for example: “Typically 30–45 minutes in-town”).
• Show today’s hours (including holidays) right on the homepage.
• If you’re backed up, say so. People appreciate straight talk.

5) Keep your site quick and clutter-free

• Heavy slideshows and giant photos slow things down—skip them.
• Use clear headlines and short paragraphs so callers find info fast.
• Think of your homepage like a dispatcher: route people to “Call,” “Request Service,” or “Get Directions.”

6) Show real photos that build trust

• Your trucks, your team, your shop—no stock photos if you can help it.
• A 10–15 second video walkaround of a clean truck goes a long way.
• Add badges you’ve earned (ASE, AAA, local associations).

7) Highlight reviews—and make leaving one easy

• Place a few standout quotes on your homepage and service pages.
• Add a simple “Leave a review” note in your thank-you texts or emails.
• Want proof that reviews matter? The U.S. Chamber of Commerce breaks it down here: Online Reviews: What Small Businesses Need to Know.

8) Help people find you on Google (maps and search)

• Claim and complete your Google Business Profile, and keep info updated.
• Add your services, hours, photos, and a link to your “Request Service” form.
• For straight-from-the-source guidance, see Google’s tips: Improve your local ranking on Google.

9) Be upfront about pricing and payment

• Share starting prices or typical ranges to reduce phone tag.
• List payment options (cards, cash, roadside assistance, fleet accounts).
• If you work with insurers or motor clubs, say it clearly.

10) Answer common questions with a quick FAQ

• “Can you tow AWD/4x4?” “Do you unlock cars?” “Motorcycle towing?” “After-hours rates?”
• Short, plain-English answers remove doubts and speed up bookings.
• Link each answer to “Call Now” or “Request Service” for next steps.

How Superjet Sites helps you win more calls (without the tech headache)

We build websites for towing and auto repair shops that do one thing exceptionally well: get you more calls and bookings.

• Fast, clean, affordable sites that look great on phones.
• Built for busy owners: “Call Now” buttons, short service forms, and clear service pages.
• Content and structure that help you get found on Google in your service area. (Also see accountant & bookkeeper website tips.)
• Optional monthly plans for ongoing support (updates, security, backups) and for getting found on Google.
• Friendly, plain-English help when you need it.

Want a site that works as hard as your best driver? Let’s get your shop online the right way—so when someone’s stuck on the shoulder, they tap you first. Also check our chiropractor website checklist.