Simple SEO Tips for Small Businesses: 10 Easy Strategies to Boost Traffic and Sales

If you run a plumbing, electrical, roofing, or similar service business, you don’t want to fiddle with tech—you want the phone to ring. Think of “getting found on Google” (what most folks call “SEO”) like putting up brighter signs on the busiest road in town. The goal is simple: more calls, more booked jobs, less time wasted.

Here’s a quick, no-jargon guide with 10 easy wins you can put to work this month — and a website checklist.

The Big Picture: What You’ll Get

• More people finding you when they search for what you do
• More trust from folks who are ready to hire
• A website that quietly does the selling while you do the work

10 Easy Strategies Anyone Can Use

1. Complete your Google Business Profile
   Think of this as your free online storefront. Fill out everything—hours, services, service area, photos, and a short description in plain language.

   • Add real photos of your team, trucks, and recent jobs.
   • Pick categories that match your services (e.g., “Plumber,” not just “Home Services”).
   • Want extra guidance? See Google’s own tips: Improve your local ranking on Google.

2. Ask for reviews—every single time
   Reviews are the new word-of-mouth. They raise your profile and lower a new customer’s worry.

   • Make it part of your job wrap-up: “If we did a good job, would you mind leaving a quick review?”
   • Send a simple text with the link—don’t leave it to chance.
   • Research shows reviews influence buying decisions: How Online Reviews Influence Sales (Harvard Business Review).

3. Use the words your customers use (service + city)
   Your pages should say exactly what you do and where you do it. If you’re a plumber in Spokane, say “Water heater repair in Spokane” on your page.

   • Put these plain-English phrases in your page headlines and first paragraph.
   • Don’t stuff words—write like you talk to a customer on the phone.

4. Give each main service its own page
   One page for “Water Heater Repair,” another for “Drain Cleaning,” another for “Leak Detection,” etc.

   • On each page, include: what’s included, signs you need this service, simple pricing info (“starting at”), photos, and a quick FAQ.
   • Add a “Call Now” button and a short booking form so people can act fast.

5. Make your phone number impossible to miss
   Sounds basic, but it’s huge.

   • Put your phone number at the top of every page.
   • Use a big, clear “Call Now” button—especially on phones.
   • Offer texting if you can; many customers prefer it.

6. Keep your site fast
   People won’t wait. A slow site is like putting customers on hold.

   • Use clear photos but keep file sizes small.
   • Keep pages simple—fewer heavy widgets and pop-ups.
   • Aim for pages that load in about 3 seconds or less.

7. Make sure it looks great on phones
   Most customers search “on the job” or from the truck.

   • Big buttons, big text, and short forms win.
   • Test your site on your own phone: Can you call yourself in one tap? If not, fix it.

8. Answer the top 5 questions right on your site
   Think about what customers ask before they say “yes.”

   • “Do you offer emergency service?”
   • “Which brands do you work with?”
   • “What areas do you cover?”
   • “What will it cost?” (Give ranges or “starting at” if exact prices vary.)
   • “Are you licensed and insured?”
     Clear answers reduce back-and-forth and build trust.

9. Keep your business details consistent everywhere
   Your name, address, and phone should match exactly on your website, Google Business Profile, Facebook, Yelp, and industry directories.

   • Use the same format every time (Suite vs. Ste., etc.).
   • This consistency helps people—and Google—trust your info.

10. Earn a few local mentions
    A mention on a local website is like a neighbor vouching for you.

• Join your local chamber, sponsor a youth team, or support a community event—and ask for a website mention with a link to your site.
• Share quick before/after project photos with a short explanation; local blogs and neighborhood groups love practical tips. See the best website for local business.

A Quick Story: Joe vs. Maria

• Joe the Roofer has one page with everything on it, an outdated phone number, and no photos. He’s invisible online and wonders why calls are slow.
• Maria the Roofer has a clean site with a clear “Call Now” button, separate pages for roof repair and inspections, and 75 recent reviews. She shows up more often, gets more calls, and books more jobs—without spending her evenings on marketing.

Which setup sounds more like money in the bank?

How Superjet Sites Makes This Easy

You’re busy. We get it. Superjet Sites builds fast, clean, affordable small business websites that bring in calls. Then we keep them humming with optional monthly plans for ongoing support and helping you get found on Google.

Here’s what we can take off your plate:

• Build a sharp website that loads fast and looks great on phones
• Set up or fix your Google Business Profile and service pages
• Add simple booking forms and one-tap “Call Now” buttons
• Keep things up to date (photos, hours, service areas, promos)
• Encourage more reviews with easy-to-use reminders
• Watch performance and make improvements without bugging you

Pick One Small Step This Week

• Ask for one review after your next job.
• Add your city and main service to your homepage headline.
• Put your phone number at the top of every page.

Small steps stack up fast. If you’d like these done for you, Superjet Sites is ready to help—so you can focus on great work while your website quietly brings in the next job.