Lawyer & Law Firm Website Basics: Essential Design, Content & SEO Tips

If your website were your office lobby, would people feel confident walking in—or turn around? For law firms, your site is often the first handshake. Let’s make it a firm one that leads to more calls, better clients, and less back-and-forth.

At Superjet Sites, we build fast, clean, affordable sites for firms across the U.S. and Canada—with optional monthly plans for ongoing maintenance and getting found on Google. We also build sites for roofers, electricians, and landscapers. Here’s the simple playbook we use.

What your website should do (in plain English)

• Bring in qualified inquiries—not tire‑kickers.
• Make it easy to call, email, or book a consult.
• Answer common questions so you spend less time repeating yourself.
• Build trust fast with real proof: attorney bios, case experience, and client reviews.

Design that wins trust (and the call)

• Keep it fast: A slow site is like a receptionist who never picks up. People won’t wait.
• Keep it clean: Clear headings, short paragraphs, and plenty of white space.
• Looks great on phones: Most visitors will check you out on a phone first.
• One clear next step on every page: “Call Now,” “Book a Consultation,” or “Email Our Team.”
• Place contact info everywhere: Top-right header, footer, and a simple Contact page.
• Show trust signals:
  • Bar memberships, courts admitted, associations
  • Office photos and friendly, professional headshots
  • Plain‑English disclaimers where needed

Tip: Be mindful of your state’s advertising rules and avoid promises you can’t make. For general guidance, see the ABA Model Rules of Professional Conduct.

Must‑have pages (and what to put on them)

1. Home
   • Who you help, what you do, where you do it
   • One primary call to action
2. Practice Areas
   • One page per service (e.g., Personal Injury, Family Law, Immigration)
   • List common issues you handle and what a client can expect next
3. Attorney Bios
   • Clear photo, credentials, admissions, a short human story, and community involvement
4. Results and Reviews
   • Real outcomes (no guarantees) and client testimonials with permission
5. FAQs
   • Ten straight‑shooting answers to questions you get every week
6. Locations
   • Full address, map, parking info, and counties served
7. Contact
   • Phone, email, short form, and after‑hours options
8. Resources
   • Simple checklists: “What to Bring to Your First Consultation,” “After an Accident: 5 Steps”

Getting found on Google (without the jargon)

• Set up and verify your Google Business Profile
  • Add correct categories, hours, phone, and strong photos
  • Keep your name, address, and phone number exactly the same everywhere online
  • Learn more in the official Google Business Profile Help Center.
• Use the words your clients use
  • Think “divorce lawyer in Buffalo” or “probate attorney near me,” and naturally include city/region on relevant pages.
• Earn reviews the right way
  • Ask happy clients at the right moment; respond to every review with care.
• Answer real questions
  • Write short posts that tackle common worries: timelines, costs, what to expect.
• Make every page clear for humans first
  • Clear headlines, one topic per page, and a simple next step.

Ethics and common‑sense guardrails

• Add disclaimers near results/testimonials.
• Never guarantee outcomes; set expectations instead.
• Use plain language and avoid legalese in marketing pages.
• Check your jurisdiction’s rules before publishing ads or lead magnets.

A quick, low‑stress launch plan

1. 45‑minute kickoff call to set goals and priorities.
2. You send the essentials:
   • Logos, office photos, bios, list of practice areas
   • Top 10 FAQs, 3–5 reviews, and your preferred consultation process
3. We write and build a fast, clean site that looks great on phones.
4. You review; we polish.
5. Go live—usually in days, not months.
6. Keep it humming with an optional monthly plan:
   • Maintenance: updates, security, backups, and quick content edits
   • Getting found on Google: ongoing content, reviews guidance, and local visibility

A quick story

A small injury firm came to us with a slow, cluttered site and no clear call to action. We streamlined the home page, added a single “Call Now” button, wrote straightforward FAQs, and set up their Google Business Profile properly. Within weeks, the intake team said the conversation changed from “Do you handle X?” to “Can we schedule today?”—fewer tire‑kickers, more good‑fit calls.

Your 2‑minute checklist

• Clear message: who you help, what you do, where you do it
• Fast site that looks great on phones
• One strong call to action on every page
• Attorney bios with friendly photos and real credentials
• Separate pages for each practice area
• Reviews and results with sensible disclaimers
• Google Business Profile set up and accurate
• Consistent name, address, and phone everywhere
• Fresh, useful content that answers client questions

Want a website that pulls its weight? Superjet Sites delivers a fast, clean, affordable site built to bring in better cases—and we’ll keep it sharp with monthly maintenance and “get found on Google” plans. Let’s make your website your best intake teammate.