How to Rank Higher on Google Maps: 10 Proven Local SEO Strategies to Get Your Business in the Map Pack
Picture this: it’s 7:12 a.m., a pipe bursts, and a homeowner types “plumber near me” on their phone. The box at the top with the little map and three businesses? That’s the “Map Pack.” If you’re not in there, you’re missing calls—plain and simple.
Good news: getting into the Map Pack isn’t magic. It’s a handful of simple habits done well. Here’s how to rise up the list and get more calls.
What is the Map Pack (in plain English)?
- It’s the top box on Google with a map and three local businesses.
- People tap a phone number right from there—no scrolling, no digging.
- Show up here and you’ll get more calls, quote requests, and booked jobs.
10 proven ways to rank higher on Google Maps
Complete your Google Business Profile (every single field)
- Fill out your services, hours (including holiday hours), description, and contact info.
- Add your service areas if you go to customers’ homes.
- This is straight from Google’s own playbook: Improve your local ranking on Google.
Pick the best category (and a few supporting ones)
- Choose the main thing you want to be known for (e.g., “Plumber,” “Electrician,” “Roofing contractor”).
- Add secondary services like “Water heater installation” or “EV charger installation.”
Keep your name, address, and phone number consistent everywhere
- Match what’s on your truck, your website, Facebook, and your Google profile.
- Little differences (St. vs Street) can confuse Google and customers.
Ask happy customers for reviews—consistently
- Make it part of your job wrap-up: “Mind leaving us a quick review? It really helps.”
- Google makes this easy: Get reviews on Google.
Reply to every review (the good, the bad, and the ugly)
- A simple “Thanks, Sarah—glad we fixed it fast!” shows you’re real and responsive.
- For unhappy reviews, stay calm, own it, and invite them to call you to make it right.
Post fresh updates and offers
- Share quick tips, seasonal reminders (“Winterize your pipes”), and promotions.
- Weekly posts signal you’re active and open for business.
Add real photos—people, trucks, and before/after shots
- Snap the team on the job, your clean-up, and the finished work.
- Customers hire people they can see and trust.
List every service you actually do
- Don’t hide your money-makers. Add “Leak detection,” “Panel upgrades,” “Roof inspections,” etc.
- More services listed = more ways to match what people search. See service page tips.
Make your website pull its weight
- It should load fast, look great on phones, and make calling you a one-tap move.
- Include your city names and services right on the page so Google connects the dots.
- If your site is slow or messy, Google notices—and so do customers. Check our About page tips.
Track what matters and keep improving
- Watch calls, messages, and direction requests from your profile.
- If one service gets lots of interest (say, “water heaters”), add more photos and a post about it.
Quick checklist you can act on this week
- Update hours, services, and description on your Google profile.
- Ask 5 recent customers for a review (today).
- Post one quick tip and one special offer.
- Add 5 new job photos (team + before/after).
- Click through your website on your phone—fix anything clunky or slow. Also tweak your contact page: contact page tweaks.
A simple story from the field
- A roofer we helped added “Roof inspections,” posted storm-season tips, and asked for reviews right after each job. In 30 days, calls from Google Maps doubled. Nothing fancy—just consistent small steps.
How Superjet Sites can help (so you don’t have to babysit this)
- Build a fast, clean, affordable website that looks great on phones and makes calling you easy.
- Set up or clean up your Google Business Profile—categories, services, hours, photos, and posts.
- Put a simple review system in place so happy customers leave reviews without nagging.
- Optional monthly plans: we handle updates, posts, photo adds, and the “getting found on Google” tune‑ups while you handle the actual work.
- Clear, plain‑English reports: calls, messages, and booked‑job leads—no tech talk.
Want to be the business folks tap first in the Map Pack? Let’s make it happen. We’ll handle the website and the ongoing updates; you handle the jobs and the happy customers.
You focus on the work. We’ll get the phone ringing.