7 Proven Contact Page Tweaks That Get More Calls
You don’t need a fancy website to book more jobs. You need a contact page that makes it dead simple for people to reach you. Think of it like your shop’s front counter: clear, friendly, and fast to help.
At Superjet Sites, we build fast, clean, affordable websites for service businesses — see our fast website design service or our one-day launch. We’ve seen these seven tweaks turn “just browsing” into “job booked” again and again.
The 7 Tweaks
Make your phone number the hero
- Put a big, clear “Call Now” button right at the top.
- On phones, it should dial with one tap.
- Add your hours right next to it so people know when they’ll reach a human.
- Why it works: Most customers visit on their phones and want the quickest path to a real person. See how common mobile browsing is here: Pew Research: Mobile Fact Sheet.
Offer two simple choices: Call or Quick Form
- Some folks like to talk; others prefer to leave details and get a call back.
- Keep the form short: name, phone, zip/postal code, and “What do you need?” checkbox.
- Short forms get finished. Long forms get abandoned.
Promise a fast response (and keep it)
- Say exactly what happens next: “We’ll call you within 5 minutes during business hours.”
- Back it up with process—set your phone to alert the team when a form arrives.
- Why it works: Speed wins more jobs. Businesses that follow up quickly close more leads, according to this study: Harvard Business Review: The Short Life of Online Sales Leads.
Show real proof right on the contact page
- Add 2–3 short customer quotes next to the form.
- Include your Google rating and a couple of badges (licensed, insured, warranties).
- Real photos beat stock pictures—show your crew, trucks, and gear.
Make your service area crystal clear
- List cities/zip codes you serve and add a simple map.
- Add a quick note like “No trip fees in [your city]” or “Same-day in [city].”
- This filters out bad-fit inquiries and builds trust with the right customers.
Give “emergency vs. estimate” buttons
- Two buttons under the main call-to-action:
- “Emergency? Call Us Now”
- “Need an Estimate? Request a Call Back”
- People know exactly where to click, and your team can prioritize easily.
- Two buttons under the main call-to-action:
Add a friendly “text us” option
- Many customers don’t want to talk while at work or with kids in the car.
- A “Text Us” button lets them send a quick message and photo of the issue.
- Set expectations: “We reply within 10 minutes during business hours.”
A quick story
Chris runs a small electrical company. His old contact page was a long form hidden in the menu. We rebuilt it with:
- A big “Call Now” button at the top
- A 3-field form
- A “We call you back in 5 minutes” promise
- Two customer quotes and a service area list
Result? His team saw more calls the first week, and fewer “tire-kicker” inquiries. Nothing fancy—just clear, simple, and fast.
What to write on your contact page (copy you can steal)
- Headline: “Need a Hand Today? Call Now—We Pick Up.”
- Subhead: “Fast, friendly help for homeowners in [Your Area].”
- Hours: “Open Mon–Sat, 7am–7pm”
- Promise: “Call now or send the form—either way, we’ll respond within 5 minutes (during business hours).”
- Trust: “Licensed & Insured • 2-Year Workmanship Warranty”
- Nudge: “Text a photo of the problem for a quicker quote.”
Common mistakes to avoid
- Hiding your phone number in tiny text
- Asking for too much info (birthdate? not needed)
- Using a generic “Submit” button—say “Get My Estimate” or “Call Now”
- No next-step promise (“We’ll call you within 5 minutes” beats silence)
- Stock photos that look like everyone else
How Superjet Sites can help
- We build fast, clean, affordable websites that bring in more calls — see our website cost guide.
- Want ongoing help? Our monthly plans handle updates, security, and content, plus optional plans to help you get found on Google.
- We set up the exact contact page structure above, write the words for you, and make sure it looks great on phones.
If you want more calls without more headaches, let’s get your contact page working like a 24/7 front desk.