How to Add Reviews and Testimonials to Your Website: A Step-by-Step Guide to Boost Trust, SEO, and Conversions

Imagine a homeowner with a leaky pipe. They find two plumbers online. One has real customer quotes right on the website; the other… crickets. Who do they call? The choice is easy.

If you run a plumbing, electrical, roofing, or similar service business, showing real, recent reviews on your website is one of the fastest ways to turn visitors into phone calls. It builds trust, helps you get found on Google, and makes it easier for customers to choose you over the next guy.

Below is a simple, no-jargon guide you can follow in a single afternoon (see our lead generation tips). And if you want help, Superjet Sites can handle all of this for you—both one-time setup and ongoing monthly support.

Why Reviews on Your Website Matter

• More phone calls: People trust other people. Real quotes beat catchy slogans every time.
• Get found on Google: Fresh reviews use the same words your customers use, which helps your website show up when locals search.
• Close the sale faster: When folks see proof, they stop shopping and start calling.
• Charge with confidence: Strong, recent reviews support your pricing.

The Two Types of Social Proof You Need

• Public reviews (like Google): These are great because customers can verify them.
• Hand-picked testimonials: Short quotes you feature on your site to highlight your best work.

Use both. Think of public reviews as your “proof wall” and testimonials as your “greatest hits.”

Step-by-Step: Add Reviews and Testimonials to Your Website

1) Collect Great Quotes the Easy Way

• After you finish a job, send a quick text:
  “Hi [Name], thanks again for choosing us today. Could you share a quick review about your experience? It really helps local homeowners find us. Thank you!”
• Ask for a sentence or two about what was fixed, how fast you arrived, and how they felt afterward.
• Get permission to use first name, last initial, and neighborhood (for example: “—Maria S., West End”).
• Snap a simple photo (with permission): the repaired panel, the new water heater, the clean roofline.

2) Pick the Right Spots on Your Website

• Homepage: A small section near the top with 3 short quotes and “See more reviews.”
• Service pages: One or two reviews that match the service (e.g., “Water heater install was same-day…”).
• Contact/Book Now page: A final nudge—one recent review right next to your phone number and form (see contact page tweaks or add a booking calendar).

3) Add Your Google Review Link (So People Can Leave New Reviews)

• Put a “Leave a Review on Google” button on your site and in follow-up texts.
• If you’re not sure how to grab your link, use Google’s instructions here: Get reviews on Google.

4) Make Your Reviews Feel Real (Because They Are)

• Use first name + last initial + neighborhood.
• Include the type of job and result: “Replaced 50-gal water heater—hot water back in an hour.”
• Keep quotes short and scannable (1–3 sentences).
• Mix in before/after photos where it makes sense.
• Don’t only show perfect scores—two or three 4-star reviews can make your 5-star reviews feel more believable.

5) Keep Them Fresh Without Extra Work

• Set a monthly reminder: add 2–4 new reviews to your website.
• Build a simple routine: after each job, send the same thank-you text and the review link.
• Rotate which reviews you feature so your site never looks stale.

6) Follow the Rules (It’s Easy)

• Don’t change the meaning of reviews or write them yourself.
• If you offer a small thank-you (like a gift card), be clear about it.
• For plain-English guidance, check the FTC’s advice on using testimonials: FTC Endorsement Guides: What People Are Asking.

Quick Templates You Can Copy

• Text after the job:
  “Hi [Name], thanks again for trusting us with your [job]. If you have a minute, could you share a quick review? It helps local homeowners find us. Here’s the link: [your Google review link]. Thanks!”

• Website testimonial format:
  “They showed up on time, fixed the [problem], and cleaned up after. Price was exactly as quoted.”
  —Sam R., Northside

• Follow-up email (a week later):
  “Just checking in—everything still working well? If so, a quick review would mean a lot to our small team. Thanks again!”

A Simple Checklist

• Collect 5–10 short quotes with permission.
• Place 3 on your homepage, 1–2 on each service page, and 1 on your contact page.
• Add a “Leave a Review on Google” button.
• Refresh with 2–4 new reviews every month.
• Keep it honest and follow the simple FTC rules.

How Superjet Sites Can Help (Do-It-For-You Option)

If you’re busy—and we know you are—Superjet Sites can set this up for you and keep it humming:

• One-time setup: We build a fast, clean, affordable website that shows your best reviews in all the right places so you get more calls.
• Monthly support (optional):
  • We keep your site updated, secure, and running smoothly.
  • We help you get found on Google with ongoing improvements and fresh reviews added each month.
  • We set up simple reminders so happy customers leave reviews without you chasing them.

You focus on booking jobs. We make sure your website does the selling.

Ready to Turn Visitors Into Calls?

• Start by adding three real customer quotes to your homepage today.
• Add your Google review link so new customers can vouch for you.
• If you want it done for you, reach out to Superjet Sites—we’ll build it right and keep it working month after month.

Your future customers are checking reviews right now. Let’s make sure they see yours.